- The eagerly-anticipated Apple iPhone 7 went on sale on Friday morning in 28 countries across the world
- Keen customers have been stationed outside Apple store in Tokyo, Sydney and Hong Kong - some for days
- Buyers say, 'Sleep is a luxury we don't have' - while one man had phone delivered to the Australian Outback
- Company revealed devices have sold out worldwide and in the UK the models have sold out in all colours
- iPhone 7 starts at £599 for 32GB model, rising to £699 and £799 for the 128GB and 256GB respectively
- The iPhone 7 Plus costs £719 for 32GB, £819 for 128GB and a whopping £919 for the largest memory model
There was excitement, chaos and hysteria across the world today as Apple fans finally got their hands on the iPhone 7, in what has been the biggest launch of the phone to date.
As the hotly-anticipated model went on sale in some 28 countries across the globe, eager consumers queued for hours to get their hands on 2016's most exciting new gadget.
Some customers had camped outside Apple stores for days in Sydney, Hong Kong and Tokyo, stationing themselves at shop entrances in a bid to be first through the doors.
But the turnout in London was something of a damp squib after torrential rain and flash flooding seemed to deter people - while devices being in short supply also left many disappointed.
Sydney: The first punters in the queue enter Apple's flagship store in Sydney, Australia on Friday morning
Hong Kong: Customers queue up outside the Apple store in the Causeway Bay district in Hong Kong, China, early on Friday
London: Apple's store at Covent Garden told customers that supply shortages mean they will not be able to buy any iPhones - and the other flagship on Regent Street is closed for refurbishment
Shanghai: Scores of shoppers queued outside the store in Shanghai, China, patiently waiting to get their hands on the latest model
Customers camped outside Apple Stores for up to two days before doors opened on Friday morning, with many braving torrential rain to rush through the door to get their hands on the new iPhone 7 and 7 Plus.
The new iPhones are due go on sale in 28 countries, but supplies of the devices for those hoping to walk in and pick up a device are in short supply.
Apple revealed yesterday that it had sold out of initial supplies of all iPhone 7 Plus devices due to customer pre-orders while it also sold out of the new jet black model of the smaller iPhone 7.
Hundreds of technology fans in Sydney crowded through the doors of the flagship Apple Store when it opened at 8am local time in the city to be first to get their hands on the new devices.
Crowds were also seen in Tokyo, Hong Kong, Beijing and Shanghai in China as fans rushed to get the new Apple devices as early as possible.
Amid the fanfare and excitement, however, many of the crowds were smaller than in previous years.
Tokyo: Customers were welcomed with a high-five from Apple store staff members at the Omotesando shopping district in Japan on Friday morning
New York: These dedicated iPhone fans camped overnight outside the Apple store on Fifth Avenue ahead of today's release date
Hamburg: Customers queued in the morning sunshine outside the Apple store in Hamburg, Germany
London: But the turnout for the phone in Covent Garden, London, was something of a damp squib as customers appeared to be deterred by the rain
Cardiff: 19-year-old Coel Walters-Parry was the first to receive the iPhone 7 after queuing through the night - and staff at the store applauded his efforts as he went to collect his new mobile
Washington DC: Batu Adamis - who travelled from Turkey - rests on his luggage outside the Apple store waiting to buy the new Apple iPhone 7 in Washington, DC
Cardiff: Coel Walters- Parry, 19, and another eager customer celebrate being among the first to receive the iPhone 7 in Wales after queuing through the night
Apple fans lining up in the rain for days, like Bishoy Behman, 17 (left), and Marcus Barsoum, 16, (centre) who were first in line, have finally grabbed the iPhone 7
One device has even made it to the Australian outback: Les Pilton, had his iPhone 7 delivered to the Australian outback today
Will he get a signal there? A delighted Mr Pilton tests out his new gadget which was delivered by Telstra, a mobile company happy to deliver the phone to the middle of nowehere
To the cheers of staff and fanboys alike, five students from south Sydney were first through the doors.
But they were left disappointed after having to settle for models of the phone they had not initially wanted.
Bishoy Behman, 17, Marcus Barsoum, 16 were the first in line of the 200-strong queue and had initially hoped to purchase an iPhone 7 Plus in jet black.
Mr Barsoum said he had to settle for a matt-black iPhone 7.
Despite this, he said: 'It feels great to be the first in the world to have the iPhone 7. It was 100 percent worth it.'
By comparison, Dale Adams, who works at J.P. Morgan in Sydney, arrived only 15 minutes before the store opened and was able to buy a 7 Plus, having ordered it online more than a week ago.
'I'm certainly not one of the hardcore Apple fans but I think the bigger capacity, better battery, better camera, that's enough to make the jump,' he said.
Got it!: Hiev Pham from London (left), and Emiliana From Portugal(right) collecting their new iPhone 7s in Covent Garden, London
IPHONE 7 AT A GLANCE
New gloss black and black colours
Faster A10 processor
iPhone 7 plus now has a wide angle and a telephoto lens
New Retina HD display is 25% brighter
Now water and dustproof
Home button has force feedback
Stereo speakers at top and bottom with double the volume of previous version
New wireless AirPod headphones available as an extra
No headphone socket - but adapter and lightning EarPods will be in every box
Boosted battery life Apple claims could add 2 hours
Fans in the 200-strong line braved the rain to be the first to get their hands on the new device in Sydney on Friday morning, but were heartbroken to find the most popular models are already sold out
The first group of young iPhone 7 buyers brandish their new gadgets inside the flagship Sydney store
Hundreds of technology fans in Sydney crowded through the doors of the flagship Apple Store when it opened at 8am local time in the city to be first to get their hands on the new devices
Evidence from around the country suggests that queues for the latest Apple phone have been much smaller than previous years
The apple shop in Birmingham's bull ring shopping centre opened today at 8am to a queue of just ten people
Despite the rain, a modest queue of Apple fans formed in the early hours today at the Covent Garden branch of the Apple store
A woman holds up aloft a cushion featuring Apple's late co-founder Steve Jobs as she arrives at the company's flagship store to buy the new iPhone 7 in Tokyo
Lucy Dwyer, 22, was one of several people who lined up for the new iPhone in Sydney on Wednesday
Longing: Apple fans wait to get inside the store and buy the iPhone 7 in Sydney, despite the controversy over new devices no longer having a headphone jack
Online pre-orders have made queuing up outside stores largely unnecessary but it has left some worried that Apple may have lost its shine despite releasing a new glossy iPhone colour.
Apple admitted on Thursday that its initial supply of the iPhone 7 Plus had been completely sold out in the days leading up to the release date.
It also said it only had 'limited' supplies of the smaller iPhone 7 and the jet black devices in this size also sold out.
In some countries, such as the UK, all models and capacities of the new iPhones had sold out.
This was perhaps reflected by the somewhat smaller queues seen outside Apple stores in the UK.
Analysts were divided over the cause of the shortages, with some saying the handset was more popular than expected, while others suggested the tech titan may be deliberately limiting supply or could be experiencing supply-side problems.
'The fact that all iPhone 7 Plus models are constrained is a sign of the supply chain,' Ben Bajarin, an analyst at Creative Strategies, told Bloomberg News.
'Apple clearly controls supply tightly,' added Matthew Kanterman, an analyst at Bloomberg Intelligence.
'They're possibly keeping supply artificially low, or at least lower than demand, so as to avoid having the oversupply of previous years.'
One of the self-confessed diehard Apple fanboys in Australia was even offered $2,500 to give up their spot but told News Corp there was no way they would sell
Australia: They had to be content with standard-sized handsets in non-black colours, with these models expected to last the rest of Friday
Pandemonium: Excited fans braced themselves to rush in as the doors opened in Sydney at 8am
Apple staff clap their hands as the first customer to buy the iPhone 7 walks through the doors at the store on George St, Sydney
Some pitched tents and rolled out sleeping bags for an uncomfortable night's sleep
In Tokyo, student Rei Yokoyama, who queued in front of a store since 4 am, was unable to get an iPhone 7 Plus.
'I'd like to try the dual camera on the iPhone 7 Plus, though today it was sold out so I got the iPhone 7,'
Wu Ting, a 28-year-old from Nanjing, said she was surprised to find herself first in line at an Apple Store in Shanghai on Friday – a public holiday in China.
'I found last year that there were crowds of people, but this year almost no-one. I came an hour early thinking I'd have to wait a long time before getting seen,' she said.
Sales in China will be the acid test for Apple's year ahead: the success of the iPhone 6 in China drove sales last year, while the slower-burn 6S contributed to Apple's first global revenue drop in over a decade earlier this year.
In Beijing's fashionable Sanlitun shopping district, several people who had already grabbed new iPhone 7s were hawking them for a markup just outside a flagship store.
Similar scenes were seen in Hong Kong where those who were first to get one of the new iPhones sold them to dealers across the street.
Outside the Apple Store in London's Covent Garden, the queue was almost non-existent – a stark contrast compared to previous years.
Torrential rain overnight may have driven many customers away and by around 7.30am there were just 40 people outside the store.
By the time doors opened at 8am there were more Apple staff inside the shop than there were customers outside.
Mr Barsoum, clearly delighted with his new mobile, speaks to waiting media after collecting the brand new iPhone in Sydney
The phones will be on sale all day, even though the most sought-after models are already sold out
At the flagship store in Sydney, the huge line was still around the block more than an hour after the doors opened
One of the first customers tries out the new phone while hundreds wait in the rain outside in Australia
Some dedicated Apple fans even brought along a pillow with an image of Steve Jobs printed on it
In Sydney, Australia, Apple fans lining up in the rain for days were heartbroken to find the most popular models are already sold out, just as doors finally open on Friday morning.
Hundreds of fans camped out with deck chairs and even tents were on Thursday night told there were no iPhone 7 Plus or jet black iPhone 7 units left for walk-in customers.
They would have to be content with standard-sized handsets in non-black colours, with these models expected to last the rest of Friday.
Only those who managed to get their pre-orders, which began September 9 in Australia, in will receive the coveted premium models sometime this month.
iCeption as media film the new iPhone... with an iPhone
The teenagers brought stacks of $100 notes to buy the more than $1,000 phones
Apple staff open the doors to the great excitement of the crowd
In Australia, Mr Barsoum is an opening-day veteran, being among the first 10 people to score the iPhone 6S last year and 13th for the iPhone 6 the year before
Watts was a bit bemused by all the fanboy excitement
In Sydney Bishoy Behman said he was even offered $2,500 to give up their spot but told News Corp there was no way they would sell.
'We arrived here at 10am Wednesday and have been here ever since, with each of us taking turns to leave,' Mr Barsoum said
'I have already left twice to do an exam at school, but then quickly made my way back here.'
Mr Barsoum is an opening-day veteran, being among the first 10 people to score the iPhone 6S last year and 13th for the iPhone 6 the year before.
The group brought a tent, but overnight construction noise and pranks from other fans and passers-by has made getting any shuteye almost impossible.
'Sleep is a luxury we don't have,' he said.
The teenager was photographed on Wednesday with his Apple watch and laptop as he passed the time until he could be the first Sydneysider to purchase the phone.
Others pitched tents and rolled out sleeping bags for an uncomfortable night's sleep.
Apple has been trying to keep the crowds happy by charging mobile phones and providing 24-hour free wi-fi.
Once in store after the doors open on Friday, Mr Barsoum will be able to purchase the iPhone 7 for $1079 or the iPhone 7 plus for $1279.
Prices will increase in line with the new models of 32GB, 128GB and 256GB storage.
The iPhone 7 and iPhone 7 plus have been available for pre-order in Australia since September 9, but eager shoppers unwilling to wait have pitched tents and rolled out sleeping bags
Eager shoppers unwilling to wait have pitched tents and rolled out sleeping bags on Thursday at the store in George Street, Sydney
Eager shoppers unwilling to wait stationed themselves on fold-out chairs in Sydney, Australia
Mr Barsoum was photographed on Wednesday with his Apple watch and laptop as he passed the time until he could be the first Sydneysider to purchase the phone
Two other chairs were placed next to him as he and three friends took turns holding the top spot
The new iPhone 7 has controversially dumped the headphone socket in favour of the lightning port and wireless headphones.
Other new features include a dual lens camera system, water and dust resistance and the inclusion of a 'jet black' colour along with the usual options.
Apple also unveiled new $229 Airpod wireless headphones - which won't launch until late October - although said it will ship an adapter for older headphones along with the new lightning headphones in every box.
Once in store, he would be able to purchase the iPhone 7 for $1079 or the iPhone 7 plus for $1279
Some pitched tents and rolled out sleeping bags for an uncomfortable night's sleep on Wednesday
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