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Walya Beer To Sign A Sponsorship Deal With The Walyas

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The Ethiopian Football Federation (EFF) says it is set to sign a long term sponsorship deal with Walya Beer’s parent company, Heineken. The sponsorship deal came amid huge demand and popularity of the new Walya Beer that is being produced by Heineken.EFF said it will announce the sponsorship deal on Wednesday at 4pm at the Hilton Hotel. 

Though it was not immediately clear how much the sponsorship deal was worth, sources told Dire Tube it could be in the tens of millions of Birr for five years.

It is to be recalled that Heineken was using its Bedele Beer as its flagship product to flash on major sports events in the country, including the South African hosted Africa Cup of Nations.