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RIDE Launches its Web based Taxi Hailing and Booking Service

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RIDE launched its web based taxi hailing and booking service in Addis Ababa, allowing passenger to order Ze-Lucy meter cabs in minutes. The service was officially commenced at the Millennium Hall with a ribbon cutting ceremony by the minster of ICT, His Excellency, Dr. Debretsion Gebremichael.


In late 2014, Hybrid Designs PLC introduced an SMS based RIDE hailing application that proved the business concept and gained a strong support from local travelers and investors. The company has now evolved the service to a fully accessible web and call center integrated system, where passengers get multiple access points to request a cab from anywhere in the city.

Mulugeta, a local RIDE passenger attending the ceremony, testifies to the great significance of this service, especially to individuals who are in hurry or travelling at night. The fact that RIDE drivers are well documented and trained to meet a global service standard, yields a superb value to the price paid.

Hybrid Designs’ youngest Ethiopian tech CEO Samrawit underlines that, the 751 Ze-Lucy vehicles currently registered under RIDE are just the tip of the ice berg. Following the government’s announcement to replace all existing “Lada” vehicles serving the city, her company envisions to take a significant portion of the taxi hailing market share, and cultivate tens of thousands of drivers to make a descent earning.

Samrawit says, “ RIDE drivers are the center of our operation and we encourage them to develop social interactions among them.” Unlike some global contenders dismantling driver’s union and mobilization, her company sponsors social interactions within the unions to develop skills, trustworthiness and safety awareness.

Passengers can call 8294 (or dial TAXI on a key pad) or download and use a “RIDE Passenger App” anywhere within the city, to book or hail a taxi. As Ethiopia strives to become a tourist and investor destination, services such as RIDE are much needed to travel through the capital city, hustle free.