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Belayab Motors, Launches its locally Assembled Rio and Picanto

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Belayab Motors, a subsidiary of Belayab Investment Group, has been launched its locally assembled Rio and Picanto, Kia’s “Tiger Nose” popular model sedan cars assembled in Adama city.

The launching even held on Thursday, 11 May, 2017 at Sheraton Addis Hotel.

Belayab Motors singed a “distributorship agreement” with South Korea’s Kia Motors Corporations (KMC) on June last year. The franchise agreement enables Belayab Motors to assemble Kia’s brand models of Sedan, Sport Utility and Multi-purpose Vehicles (MPVs)and sale them in the Ethiopian market.


Currently, a subsidiary of the Hyundai-Kia Automotive Group, Kia Motors produces more than 1.5 million vehicles annually. Kia has 13 manufacturing and assembly operations in eight countries, which sale and provide services through a network of distributors and dealers covering 172 countries.

Kia motors employs 40,000 fulltime workers worldwide and has annual revenues of 14.6 billion USD. It was in 2005 that Kia Motors Corporations introduced its present brand motto—Kia, “The Power to Surprise”.

Together with doing its business, Belayab Motors is also discharging its social corporate responsibility. On the launching event held yesterday, Belayab has contributed 100 thousand Birr to Mekedonia Home for the Elderly and Mentally Disabled Peoples’.

Adding to that, economically, Belayab is also working to create job opportunities for youths in Adama city, first by providing them with a capacity building trainings, which will empower them by transferring updated knowledge of the automotive industry.

Currently, Belayab Motors launched KMC’s brand Rio, Picanto, sedan car models in tandem with the company’s plan to launch another popular sedan car model, Cerato as well as the famous Sportage and Soul Suvs and MPVs in the upcoming Ethiopian New Year.

Belayab Investment Group is a family owned business of eleven brothers and a sister who named the business after their late father, “Belay Habte-Ghiorgis”, in order in order to honor his legacy. The investment group owns eleven subsidiary companies among which the larger five; Belayab Motors, Golden Tulip Hotel in Addis Abeba, Licon Construction Grade BC-2 Contractor and Lewis Construction Materials Supply Enterprise.