Ethiopian Taxi App ZayRide Launches Crowdfunding Campaign
Uber-style taxi app ZayRide, which launched in the Ethiopian capital of Addis Ababa in September, has launched a crowdfunding campaign as it looks to build its team and improve functionality.
Disrupt Africa reported in September on the launch of ZayRide, which claims it is ideally suited to the slower internet speeds encountered by users in Ethiopia. The startup’s on-demand taxi dispatching system connects riders and taxi drivers based on location.
ZayRide has now launched a crowdfunding campaign in a bid to raise up to US$100,000 to hire more software engineers, integrate SMS and call functionality into the app, set up a call center, run marketing campaigns and train drivers.
“We are crowdfunding to enhance our service and set up a call center so customers can request taxis without access to the internet or smartphones,” said ZayRide founder Habtamu Tadesse.
“We believe we have a good product and we thought crowdfunding would be a great way to raise the funds that our product requires.”