Ethiopian women use mobile phone sim cards as earrings and men seen wearing beaded necklaces
However, the tribes' traditional dress including intricate beaded headpieces, necklaces and robes is undergoing something of an evolution, as its members acquire T-shirts, accessories and even magazines from the West's disposable consumer culture.
Now, their creativity in mixing foreign and modern styles with traditional tribal attire has given them a unique look, which photographer Eric Lafforgue has captured in a series of stunning photographs.
A member of the Daasanach tribe, who live in southern Ethiopia, is pictured in a football club shirt from English team Chelsea, red, white and black beaded necklaces and he carries a shopping bag that has Disney princesses printed on it
A tribe woman who has a traditional lip plate is pictured wearing an Arsenal Football Club shirt. Many of the tribespeople have never seen a football match but enjoy wearing the tops because they are eye-catching and brightly coloured
A popular accessory with both men and women is colourful hair clips. These were brought to the village by a vendor in the capital city two years ago. The more colourful the clips the more in demand and expensive they are
Resourceful women turn discarded mobile phone sim cards into earrings, men adorn their hair with rainbow-coloured clips and boys sport football shirts from English teams.
Eric said the tribe can buy the products at local markets or recycle them if found discarded in the street.
He said they are very resourceful and tend to 'collect everything' they stumble across and then 'find a way to use them'.
A young, fashionable-looking tribesman is spotted reading a discarded copy of high-end fashion magazine Vogue. The picture juxtaposes traditional tribe culture with an product prolific in the western world
The tribespeople grow their hair long so they can create a cascading effect with the clips - and aren't bothered that the style blocks their eyesight. It has become a very popular style in the region
Accessories in the Ethiopian tribe are not gender specific as they are in western culture. It is common practice to see a man wear a brightly coloured hat, pictured left, or a beaded necklace and attention-grabbing earrings, right
Two young Daasanach girls poses for a photograph wearing multi-coloured bangles on their arms, bright hair clips and eye-catching striped t-shirts. The women are resourceful and can turn mundane items into accessories
Although the tribe continue to live modestly, their conventional dress is becoming slowly peppered with international consumer items
A popular accessory with both men and women is hair clips. These were brought to the village by a vendor in the capital city two years ago.
The plastic hair clips in brighter colours are considered the most valuable, but are also the most expensive.
Tribespeople grow their hair long so they can create a cascading effect with the clips - and aren't concerned that the style blocks their eyesight.
Accessories are not gender specific as they are in western culture.
Thus, a Dassanach warrior may wear earrings meant for females, and he will not be viewed as feminine. Men can also adorn themselves with fake flowers without worrying about being mocked.
Eric said that men are just as interested in fashion as women, but take a more practical approach. It is common practice for the tribe to share clothes.
Ever since mobile phones have made their way into Daasanach culture, the wealthier residents of the village have purchased disposable prepaid phone cards.
Less affluent men and women turned these discarded phone cards into earrings. The cards are made of rigid plastic, are geometric in shape, and are quite durable.
In many villages it is too dangerous for women to carry handbags so a plastic bottle, which is extremely rare in the region, can become an accessory when adorned with beads.
A tribesman poses for a photograph in a Chelsea Football Club shirt. The tops are popular thanks to the bright colours and patterns usually associated with their traditional dress
As well as hair clips, pictured left, sunglasses, right, became popular amongst the tribe after appearing in the markets of the Omo Valley only a few years ago. They are made in China and are worn by both women and men
A tribeswoman wears clips silver grips into her plaits so they cascade down in front of her face, mobile phone sim cards as earrings and a discarded silver chain as a necklace
With a few exceptions, the tribes are not familiar with football as only a select number of villages will be able to access a television which will broadcast the English Premier League.
This makes the Omo Valley one of the few places in the world where the proliferation of second-hand football jerseys has no relation to a passion for the sport - the tribes buy the jerseys simply because they enjoy the bright colours.
They blend well with their traditional decorations: beads, necklaces, headdresses.
Meanwhile sunglasses appeared in the markets of the Omo Valley only a few years ago. They are made in China and are worn by both women and men.
They are kept in such pristine condition that the wearer will not remove the sticker on the lens, though this inhibits their field of vision.
These tribes don’t particularly care about brand names, but like the fashion conscious 'sapeurs' in central Africa, they believe it is important to show off the logo.
The 20,000-strong Dassanach are one of a cluster of traditional tribes living at the Ethiopian end of the valley, albeit close to the Kenyan border and the enormous Lake Turkana.
Despite the proximity of the lake, water has to come from the Omo River: Turkana is the world's fourth-largest salt lake and one of the few to exist permanently in a desert.
For the Dassanach, the harsh landscape and burning heat makes moving around in search of grazing a necessary part of life with the result that their villages 'resemble refugee camps most of the time'.
The 20,000-strong Daasanech are one of a cluster of traditional tribes living at the Ethiopian end of the valley, albeit close to the Kenyan border and the enormous Lake Turkana
A tribesman shows off his scarifications (a design that has been etched or burned into his skin) and a necklace that he has fashioned out of wire and a plastic toy