This year, Coke studio Africa gets bigger and better with the merge of the previously separately held Coke studio South Africa and Coke studio Africa, which featured the rest of Africa till now. Ethiopia will be participating on the show for the second time represented by artists with diverse cultural and musical background.
These artists picked by geo poll include Betty G, for the second time and Reggae sensation Sami Dan, Asgegnew Asheko; the artist that got us all dancing with songs like “Bale Robe” and “dendasho” , as well as “wezamey” hit maker Dawit Nega and Ethiopia’s favorite rock group, Jano Band; all appearing for the first time on Coke Studio Africa.
After the announcement that Jason Derulo will be this year’s guest international artist to appear on the global fusion edition of Coke Studio Africa 2017, the news brought excitement to many young Africans throughout the continent anticipating his performance and collaborations.
The past week, Jason flew to Nairobi, Kenya to record the songs he will be performing with selected Coke studio artists. The list contained 11 artists from different parts of the continent including Ethiopia’s very own Betty G.
Post her appearance on Coke studio Africa’s 2016 “Discover” edition, young artist Bruktawit Getahun also known as Betty G shined continentally and beyond. Along with other artists as Lij Michael, Henok Mehari, Dawit Tsige and Haile roots; Betty G participated on Ethiopia’s first, Africa’s fourth season Coke studio Africa 2016.
Through the collaborations with internationally proclaimed artists and producers from other African countries as well as the American R&B star Trey Songz, these Ethiopian artists experienced quality music production and how the flavors can be fused with Ethiopian music on a platform unlike any other they knew before.
Betty G will be part of a remix of one of Jason Derulo’s latest hits alongside Joey B of Ghana and Zimbabwe’s Jah Prayzah, a collaboration that is expected to bring more international exposure to Ethiopia and Ethiopian music.
The Jason Derulo collaboration with these artists is expected to be broadcast in 30 countries across Africa from September this year when the new season of Coke Studio Africa premiers in different regions of the continent.
Coke studio Africa aims to inspire and introduce Africa’s music talents to a new and wider audience through interaction, collaboration and cooperation amongst musical artists while also building a strong brand connection with Africa’s young and growing population.