‘I’m from Edmonton. How was anybody ever going to hear about me?’, Ruth Berhe (oftentimes goes by Ruth B) worried growing up.
Edmonton pop singer Ruth B — short for Berhe — is quick to admit she owes a lot of her career to Vine. And though the short-length social video app has withered away, Ruth Berhe’s career has just fully blossomed.
The 21-year-old got her big break posting six-second song snippets she shot in her bedroom to Vine. The snippets took off and helped her form her breakthrough hit single Lost Boy, which now has more than 52 million views on YouTube. Columbia Records signed her in 2015 and Friday marks the release of her debut album, Safe Haven.
All the accomplishments were feted in her breakthrough artist of the year win at this year’s Junos in April.
“Growing up that was always my biggest fear … that I wouldn’t be able to breakthrough all the noise,” she told CBC News.
“I’m from Edmonton. How was anybody ever going to hear about me? So those words are really important to like breakthrough everything and get a chance. It’s been amazing.”
Ruth Berhe: Edmonton home, family her ‘safe haven’
Though a whole lot has changed for Ruth Berhe professionally over the two years, she still plans on keeping the life she had before her fame. She graduated from high school in 2013 and was studying at MacEwan University when her career took off — so she put her schooling on a pause.