Ethiopia announced new tourism brand, “”. The announcement was made during world’s largest tourism trade fair, Internationale Tourismus-Börse Berlin (ITB).
Engineer Aisha Mohammed, Minister of Culture and Tourism, attended the trade fair and gave a press conference regarding Ethiopia’s tourism potential and opportunities.
The trade fair managed to attract participants from 185 countries and 10,000 exhibitors. Companies that took part include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. They were served with Ethiopia’s traditional coffee.