The Outnet Interviews Liya Kebede

The Outnet Interviews Liya Kebede The Outnet Interviews Liya Kebede

TRAVEL & PACKING

THE OUTNET: You travel a lot. Where are your favorite destinations? 

Liya Kebede: “I love, love, love Turkey; I think Istanbul is incredibly magical. The south of France, Positano, all those places – I love it! I also just did Bali, which was incredible. I went there after seeing—this is totally cheesy but I’m going to say it—after seeing Eat Pray Love! I was like, ‘I need to go to Bali. I need to experience that!’ It wasn’t the exact same but it is really, really beautiful and picturesque.”

THE OUTNET: Where was your last holiday?

Liya Kebede: “I went to St. Barth’s – I was just there for work. It’s nice too.”

 THE OUTNET: What are your packing essentials?

Liya Kebede: “I’m really not good at packing! I’m not organized in a way where I’m like, oh I’m going to wear this on this day, you know? It’s always about what I feel the day of! And it never works out. So I always just want to throw in all my things that I always wear, just to be safe.”

 THE OUTNET: And what are the pieces that you always wear?

Liya Kebede: “A lot of t-shirts, a lot of white, and then my essentials, like summer pants. I’m quite casual. Flats, shorts – I take a lot of LemLem stuff.”

THE OUTNET: Do you tend to over or under pack?

Liya Kebede: “Over pack, always! And then I realize I’ve used like a tenth of what I packed. The top layer!”

 

ESCAPE / VACATIONS

 THE OUTNET: You live in New York. Where do you go to take a mini vacation when you need some time out?

Liya Kebede: “I’m testing it out a little bit. With the kids, we’ve gone to Connecticut a little bit, the Hamptons sometimes. I think with New York, it’s hard – you almost need to get on a plane. I don’t know the north [of the state] much, but people tend to like it.”

 THE OUTNET: What has been your most memorable holiday? 

Liya Kebede: “I think every time you get to go on holiday somewhere beautiful, it’s always nice.”

 CAREER HIGHLIGHTS

 THE OUTNET: When you look back, what are your personal highlights from your career so far?

Liya Kebede: “There are so many different moments! Obviously my first Gucci show with Tom Ford, my first shoot with Miesel, American Vogue cover, French Vogue cover, Estêe Lauder, L’oréal. Big milestones! And now again a French Vogue cover.”


PERSONAL STYLE

 THE OUTNET: Do you have any style icons?

Liya Kebede: “I think I learned a lot on the job – more than anything, you know? Working with amazing designers and stylists and watching closely how they put things together – it’s amazing! We’re so lucky to have free education on set! I really learnt everything on the job.”

THE OUTNET: Do you have any favorite trends in fashion right now? 

Liya Kebede: “I find jewelry is really getting interesting. It’s getting it’s own moment. I feel like we’re really pushing it and it’s becoming intimate and personal, but then really bold at the same time. It’s taking on its own life – I had never noticed it before and now it’s become so modern and so cool; I like that. I used to be scared of jewelry because it was so big and now, even if it’s big, it’s cooler; it feels like less of a show.”

 ON LEMLEM

 THE OUTNET: How does it feel now that LemLem is in its eighth year?

Liya Kebede: “It feels crazy, I can’t believe we’ve been doing it for that long! I feel like we definitely started something – it’s a trend, which is really interesting. People are looking at Africa and that’s really cool – that was kind of the point. All these people who are doing arts and crafts-y things are now looking at this and going, ohhh, interesting. It’s empowered and given ideas to a lot of small brands in Africa, and that was the whole point in a way so it’s really nice.”

 THE OUTNET: Did you ever foresee how much of an impact it would have?

Liya Kebede: “I didn’t realize what it could become! I kind of jumped into it and saw a need and then it was, OK, well there’s a solution. It was for kids initially because I thought I’d love my kids to wear something that was handmade in Ethiopia, but then we were designing things that we wanted to wear! And all the moms were saying the same thing too, so now it totally makes sense that it’s a women’s line.” 

 THE OUTNET: How do you see the line expanding?

Liya Kebede: “We’re still bringing back a bit of the kid’s stuff, and we’re tip-toeing around home and around men’s and it’s been really interesting. Now, we’re sort of following it as opposed to us [pushing it], you know? So we can expand and do this and do that. It’s been really amazing.”

 THE OUTNET: What’s the creative design process behind each collection?

Liya Kebede: “We have a design team – I don’t really do the designing. We go to Ethiopia at different times, and then we sit around in our New York City offices and break everything down. Everybody goes at different times and sort of checks it out.”

 THE OUTNET: Where would you like to see the brand go in the future?

Liya Kebede: “I think it’s a lifestyle brand and we’d like to see it in every category and really become a staple. We are definitely looking into growing it and adding more categories, and playing around with non-handmade things, too, which is kind of a new direction for us. We’re exploring other cities in Africa to make things, which is really exciting, growing on that level. It’s exciting but pioneering a little bit, too, which is always fun.”

 ON THE LIYA KEBEDE FOUNDATION

 THE OUTNET: How do you combine the Liya Kebede Foundation with LemLem?

Liya Kebede: “They’re completely separate. I don’t really combine them but we’ll do a lot of promotional things around LemLem for the Foundation or collaborate on Mother’s Day for something. On the LemLem website, there’s a link, but that’s the only way they’re connected for now.”

 THE OUTNET: Tell us about your work with the World Health Organization and how that led to the Foundation. 

Liya Kebede: “They were looking for somebody to talk about maternal health, and they had read somewhere that I was wanting to involve myself in something. They saw that I was from Ethiopia, which made total sense, and I had my kids already in New York and everything. I thought it would be a perfect match and made total sense, so I worked with them for a few years. But it was mostly awareness-raising, and what kept happening was that when I was doing interviews, people would ask, ‘how can I get involved?’ and I didn’t have a solution for them, because the WHO doesn’t work with individuals. I spoke with them and that’s when the Foundation started.”

 THE OUTNET: And how can people get involved? 

Liya Kebede: “On one side, it’s mostly donations and fundraising, and the other side is about helping us raise awareness. We did a social media campaign with Doutzen [Kroes] and Coco Rocha when they were pregnant, so we could think about other mothers that might not have the same possibilities and advantages and opportunities. It was amazing how the messaging got out there.”

 THE OUTNET: You’ve also helped open maternal health clinics. Is it an ultimate goal of the Foundation to open more?

Liya Kebede: “It’s not ultimate, but it is part of the projects that we want to support; it just makes sense. On a small scale you see the impact it has on the community. A lot of women have delivered there safely, so it’s quite rewarding. It’s tiny, but it’s still that X number of women and those babies that are born and are OK. And that means something.”

 THE OUTNET: What do you consider the main work of the Foundation?

Liya Kebede: “The Foundation has an awareness arm and a project arm. On the awareness side, we make sure that we cover the whole world and especially African countries, where maternal morality is the highest during pregnancy and childbirth. We want to make a lot of noise and do a lot of campaigns and social media around it. It’s almost like marketing the cause to put it in front of people’s noses, so that they’re aware and local and internal governments are aware, make it a priority and donate specifically to attack.”

 THE OUTNET: Is the cause as dear to you now that your children are growing up?

Liya Kebede: “I think it’s as important. The idea that every time you’re pregnant, you have to think whether you live or die is an awful, awful scenario to be in for anybody, so if we can minimize that as much as possible, I think it would be nice. I don’t know if it will ever be done – it’s not a job where you can say, OK, done – so it’s really hard and it’s not an easy battle. I think the best we can do is make the most noise possible and make sure that people are really aware, because it’s not an issue that they really think about. If we can achieve that then I think we will be in a good place.”

 THE OUTNET: Do your kids get involved at all in the Foundation or in LemLem?

Liya Kebede: “I want to involve them more actually. I don’t think they have their heads wrapped around it. My daughter loves fashion and everything but I want them to see what happens more with the creative process. It’s not easy, though, because they just want to be on their electronics! They’re like, ‘when is this done? Let’s go home!’. They do their own bake sales for Unicef and it’s nice that they’re aware of that side of the world. I think that as they grow, it will be more in their mind.” 

 THE OUTNET: Have they ever been to Ethiopia with you?

Liya Kebede: “They’ve been to Ethiopia a few times, yes.”

 THE OUTNET: Did they connect with it?

Liya Kebede: “It’s a work in progress!”

 THE OUTNET: What have been your ‘pinch me’ moments?

Liya Kebede: “Finding out that I’ve been doing the philanthropy work on maternal health for 10 years was kind of odd. We’re writing a Huffington Post op-ed piece, and I was working with my executive director and she was like, ‘we’re going to celebrate your 10th year,’ and I’m like, ‘wait, what?!’ It’s kind of amazing and strange, you know?”

 A DAY IN THE LIFE OF LIYA KEBEDE

 THE OUTNET: What does a normal day look like for you?

Liya Kebede: “I don’t have a regular anything! I work a lot on my phone and my computer from anywhere, but I go into the office if I’m not shooting, so it depends. It’s many things at the same time, juggling many balls. When I can, I do the school run.”

 THE OUTNET: How do you juggle being a mom and having a career? 

Liya Kebede: “I think it’s funny because we’re trying to do a lot of things at the same thing and be perfect at everything and in every category. It’s a lot of pressure and we all give it our all – in the workplace, at home, with the kids, whatever. We’re juggling a lot, I think, and it’s amazing because it’s made really incredible women who are really changing things and adding a lot of interesting things to the world. There’s a lot more liberty, which is important and nice, and women are a lot more in tune with what they want to do, and how they want to live their lives – even their family lives. Everyone is trying to chart their own path and it’s much more interesting. Now men are sitting back and watching women go crazy! They’re like, ‘what’s happening?’!”

 ON SOCIAL MEDIA

 THE OUTNET: Social media plays an important role in this campaign. What’s your take on it?

Liya Kebede: “I think it’s hard to know what to do with social media. I have a hard time –what’s the middle ground? I feel like there are a lot of things out there and it’s not all great; some things really shouldn’t be up there. It also scares me because I feel like there’s a thirst for something, but I don’t know what it is. It can be amazing but at the same time, it makes everything a little banal. It becomes dull, there’s no more surprise. I don’t like discovering everything on Instagram, you know? I want to wait for the fashion story to come out, I want to wait for the campaign to come out and see it on the right space and platform and in the right size, as opposed to seeing it immediately and then three months later it comes out and you’re like, ‘I already saw that!’ It kills the whole thing. So I think it’s really hard to know how to use it.”

 THE OUTNET: What do you think of younger models using social media to develop their personal brands?

Liya Kebede: “I don’t know what to make of it, to be honest. I don’t know if anybody does, I think they’re just going [along] and seeing what comes out of it. I don’t love sharing so much – always giving so much of yourself out there is scary. So I’m a bit conflicted on the social media thing.”

 THE OUTNET: What do you do in your downtime?

Liya Kebede: “I try to do yoga, although I’m not very good at always doing it. I want to incorporate it more into my life and incorporate more meditation, which is really hard to do in terms of finding the time and the headspace. I also like reading a lot. At the moment I’m reading a lot of meditational things, books on mindfulness and things of that nature. But I also love reading fiction. And I watch films.”

 THE OUTNET: What’s your exercise routine?

Liya Kebede: “I don’t go to the gym. I tried tennis. I want to play a bit more and I’m trying, although it’s the same thing – it’s very hard to find the time to fit it in.”

 ON SHOPPING ONLINE

 THE OUTNET: Do you shop online?

Liya Kebede: “I’m not very good at shopping for fashion online. I can do basics and kid’s things online but I’m not obsessive about it. It’s mostly basic t-shirts and simple pieces; not so much jeans because I’m very specific about size and fit. It’s hard for me to buy something that I haven’t tried on.”

THE OUTNET: Have you ever bought anything on THE OUTNET before?

Liya Kebede: “No, I’d never heard of it before! I like Mr. Porter, though. I think it’s very well curated. I kind of prefer it to NET-A-PORTER. I get lost! Unless there’s something specific [I’m looking for], it’s hard to go and browse – I wouldn’t even know where to begin.”

 THE OUTNET: Will you be buying flares this season?

Liya Kebede: “Flared, no, not for me. But I love high-waisted [styles]. Everything high-waisted, yes.”

 ON HER FUTURE

 THE OUTNET: What’s next for you personally? Acting? Focusing more on LemLem?

Liya Kebede: “It’s all of them. I would love to do more film, and it’s been so exciting seeing the growth of LemLem, and we have so many things to look forward to that I’m excited to be following through. All our projects; collaborations, which are so fun.”

 THE OUTNET: You’re going to be collaborating with Soludos. How did that come about?

Liya Kebede: “I bought some online and I loved them so much, and one of the girls that works with us actually knew the owner and she was like, ‘Oh my god, I have to introduce you, you guys would love each other’. I go a lot from that.”

THE OUTNET: What other collaborations would you love to explore? 

Liya Kebede: “I would love to do swim – I think it would be cool to do a collaboration with the right person.”

 ON IRIS & INK / THE POSTCARDS FROM EDIT

 THE OUTNET: Are there any styles that you’ve worn from the Postcards From… edit that have stood out for you?

Liya Kebede: “I definitely liked the Iris & Ink t-shirt dress that I had on – it was very nice and very easy and very comfortable. I love anything that’s easy, you know? I like the colors of the Elizabeth & James shirt a lot too; the light blue is so nice. I love the Ancient Greek Sandals, too – I really love that brand. I think it’s clever what she’s doing and they’re really pretty.”

 

 THE OUTNET.COM CELEBRATES SUMMER WITH AN EXCLUSIVE EDIT FROM 17 DESIGNERS

With vacations booked and the days getting longer, summer wardrobes are top of mind. On June 23rd, THE OUTNET.COM launches an exclusive summer edit of 17 limited-edition styles. The designer pieces are all travel essentials – perfect for a stylish getaway.  

Shot in the south of France, the summer edit features Liya Kebede, Ethiopian-born model, philanthropist and clothing designer, as the face of the campaign. The edit features a style from Kebede’s own collection, LemLem, as well as the following designer styles:

Adam Lippes blue dress, $423 USD

Ancient Greek Sandals, $300 USD

Current/Elliott white denim shorts, $94 USD

Cushnie Et Ochs white dress, $518 USD

Elizabeth & James blue tank top, $98 USD

Eugenia Kim fedora hat, $175 USD

Heidi Klein bikini, $149 USD

Iris & Ink striped maxi dress, $100 USD

LemLem yellow pareo, $70 USD

Matthew Williamson kaftan, $680 USD

Melissa Joy Manning earrings, $165 USD

Miguelina white cover-up, $297 USD

Norma Kamali swimsuit, $133 USD

Oscar De La Renta striped dress, $695 USD

Rosantica bracelet, $98USD

Sophie Anderson tote, $231 USD

Suno dress, $574 USD

THE OUTNET.COM customer travels extensively, taking between 6-9 holidays a year. The exclusive edit appeals to her inner globetrotter, evoking holiday memories and inspiring future travels. Whether it’s a day at the beach, sightseeing on a city weekend or an alfresco evening by the sea, the edit further underscores THE OUTNET.COM as the go-to destination for vacation essentials.

Shira Suveyke, VP of Global Buying:

“THE OUTNET.COM collaborated with some of our favorite designers to create these exclusive pieces to capture the essence of chic summer travel. Our latest edit of designer exclusives marks a significant milestone; bringing us to over 40 brands who have created product exclusively for THE OUTNET.COM.”

Link to content: 

https://www.theoutnet.com/en-GB/campaign/postcards-from 

For further information or images:

Jennifer Kelly: Jennifer.kelly@searchlaboratory.com  

ABOUT THE OUTNET.COM

THE OUTNET.COM is the most fashionable fashion outlet. Since its launch in April 2009 by the people behind NET-A-PORTER.COM, THE OUTNET.COM has quickly established itself as the chic, go-to destination for the global, style-conscious shopper looking for the best designer products at great prices. THE OUTNET.COM stocks an unparalleled selection of previous season designer fashion from over 250 brands as well as exclusive collaborations with high profile designer labels and its own in-house label, Iris & Ink. With express worldwide shipping to 170 countries (including same-day delivery to London, Manhattan and the Hamptons), THE OUTNET.COM is the definitive and exclusive designer outlet where everyone is invited.  

 

 

 

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